404 Errors and SEO

A genuine 404 error does not automatically cause a Google ranking penalty. If a requested URL does not exist, returning a 404 is usually the correct technical response. The SEO problem is not the existence of every 404. The real risk comes from important pages that break, internal links that lead to missing URLs, valuable […]

Schema Markup Explained

A genuine 404 error does not automatically cause a Google ranking penalty. If a requested URL does not exist, returning a 404 is usually the correct technical response. The SEO problem is not the existence of every 404. The real risk comes from important pages that break, internal links that lead to missing URLs, valuable […]